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eBooks & Guides

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Marketing to Millennials

No matter what your industry or company size, it is important for you to understand what drives millennials, what type of marketing appeals to this population, and which tactics work best if you want to successfully reach and engage millennial buyers. This e-book covers this and much more. 

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How to Run an Inbound Marketing Campaign

Ready to hit the “GO” button on your inbound marketing campaign? Before you dive in, make sure you’ve dotted all your I’s (as in Inbound) and crossed all your T’s (as in aTTract). Here’s a checklist to make sure you’ve covered all your bases.

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how to use social media to find new leads

How to Use Social Media to Find New Leads

This informative workbook will detail how to use popular social media channels to prospect, engage with and convert new leads for your business. 

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How to Create Email Newsletters that don’t Suck

Creating a valuable email newsletter has become a lost art. In this eBook, you’ll learn ways to improve your own by exploring best practices from email inboxes everywhere. 

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A University’s Guide to Visual Content

Let's be real here, higher ed professionals have more important things to do than be active users on instagram and snapchat. Sure, it doesn't have to be your top priority, but there is plenty of reason to utilize these picture-sharing platforms, plus twitter, for your college. 

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Case Studies

how to execute a successful giving day

How to Execute a Successful Giving Day

Auburn University hosted “Tiger Giving Day,” a 24-hour university-wide crowdfunding initiative, on Dec. 1, 2015. Verge Pipe Media teamed with The Raymond J Harbert College of Business to quadruple their initial goal and raise more than $40,000 towards “The Tiger Cage” initiative. The following case study will outline how Verge Pipe Media was able to strategically leverage media relations, word of mouth, social media and other inbound marketing practices to become the first academic unit on Auburn’s campus to achieve its initial goal and eventually fund its program by 223%.

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video content marketing for higher education

Video Content Marketing for Higher Education

Verge Pipe Media signed Auburn University College of Veterinary Medicine as a client in the winter of 2015. One of the first major content ideas pitched to the unit after VPM re-designed their website, was to incorporate more video to their text-heavy program pages. According to a new study, the average website user spends 88% more time on a website with video. It’s also been found that 78% of people watch at least one online video per week. Mobile video use is also on the rise as video now accounts for 50% of all mobile traffic. The fact that video is widely consumed online and now more easily consumed on mobile devices, we felt this was the perfect time to leverage the power of this growing medium.

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Videos

Entertained AND Informed!

Looking for more ways to learn about and join the Inbound Movement? We've got a host of fun, engaging, informative and otherwise silly videos over on the Verge Pipe Media YouTube Channel.

We've even got them sorted by Play Lists:

The VPM Blog

Perfect for Marketing Professionals and More

Why do we believe in the power of blogging so much at Verge Pipe Media? Because our agency started as a blog in the Summer of '69! Just kidding, it was the Summer of 2010.

Our Blog is Organized for:

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