Marketing | Strategy | Digital

Video Content Marketing for Higher Education

A Verge Pipe Media Case Study

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Verge Pipe Media signed Auburn University College of Veterinary Medicine as a client in the winter of 2015. One of the first major content ideas pitched to the unit after VPM re-designed their website, was to incorporate more video to their text-heavy program pages. According to a new study, the average website user spends 88% more time on a website with video. It’s also been found that 78% of people watch at least one online video per week. Mobile video use is also on the rise as video now accounts for 50% of all mobile traffic. The fact that video is widely consumed online and now more easily consumed on mobile devices, we felt this was the perfect time to leverage the power of this growing medium.